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9:05 AM

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Wine Tour Products we recommend

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The Best Articles on Wine Tour

Australian wine is more than Yellow Tail


The [yellow tail] range of wines have taken the world by storm. And so they should. They are excellent Australian wines which are consistently good. They have clearly won the battle for everyday wines at their particular price range.

But they are a made from classical French grape varieties, Chardonnay, Riesling, Shiraz and Cabernet Sauvignon. As such they represent the successes of Australian winemaking in the 1980s and 1990s.

What will be the wines of the new century? As the wine boom of the 1990s in Australia unfolded, a quiet revolution was taking place. The area planted to grapes expanded rapidly to underpin massive increases in production and exports of Australian wine. But a large number of vignerons and winemakers were also planting alternative grape varieties.

The profile of the Australian wine scene has changed as dramatically as the scale of production. During 2003 a new winery was opened in Australia every day. About half of these new enterprises were growing or using varieties other than the classics mentioned above.

As well as the less common French varieties, growers and winemakers have been pioneering with Italian varieties such as Sangiovese, Barbera, Nebbiolo and Arneis. We have also the Spanish stalwart Tempranillo being increasingly favoured. Even the Russian red grape variety Saperavi is being used. There are probably one hundred wine grape varieties now being produced for commercial wine production in Australia. These new varieties are being planted in traditional areas as well as in new wine regions.

Australia, like other new world wine producers, is less inhibited to the strong ties of tradition that permeate the European wine industry. Since the start of the 1990s a strong predisposition for experimentation has permeated the wine industry. Australian wine consumers are now adopting this ethic. Wine lovers in the US and UK will soon be seeing a new wave of different Aussie wines to taste.

It is safe to say that Chardonnay and Shiraz will continue to dominate wine production in Australia for many years to come. But consumers will have a much wider choice is they are willing to be just a little adventurous.

But they are a made from classical French grape varieties, Chardonnay, Riesling, Shiraz and Cabernet Sauvignon. As such they represent the successes of Australian winemaking in the 1980s and 1990s.

What will be the wines of the new century? As the wine boom of the 1990s in Australia unfolded, a quiet revolution was taking place. The area planted to grapes expanded rapidly to underpin massive increases in production and exports of Australian wine. But a large number of vignerons and winemakers were also planting alternative grape varieties.

The profile of the Australian wine scene has changed as dramatically as the scale of production. During 2003 a new winery was opened in Australia every day. About half of these new enterprises were growing or using varieties other than the classics mentioned above.

As well as the less common French varieties, growers and winemakers have been pioneering with Italian varieties such as Sangiovese, Barbera, Nebbiolo and Arneis. We have also the Spanish stalwart Tempranillo being increasingly favoured. Even the Russian red grape variety Saperavi is being used. There are probably one hundred wine grape varieties now being produced for commercial wine production in Australia. These new varieties are being planted in traditional areas as well as in new wine regions.

Australia, like other new world wine producers, is less inhibited to the strong ties of tradition that permeate the European wine industry. Since the start of the 1990s a strong predisposition for experimentation has permeated the wine industry. Australian wine consumers are now adopting this ethic. Wine lovers in the US and UK will soon be seeing a new wave of different Aussie wines to taste.

It is safe to say that Chardonnay and Shiraz will continue to dominate wine production in Australia for many years to come. But consumers will have a much wider choice is they are willing to be just a little adventurous.

ABOUT THE AUTHOR


Darby is the founder of Vinodviersity.com an information service spreading the word about exciting new winegrape varieties being used to produce wine in Australia. He lives in Melbourne and regularly vists Australian wineries.



A synopsis on Wine Tour.

I Love Italian Wine and Food - The Abruzzi Region


If you are looking for fine Italian wine and food, consider Abruzzi. You may find a bargain, and I hope that you?ll have fun on this fact-filled wine ...


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11:41 AM

Under what category would you grade this article on Best Wine ? informative? Productive? Inspiring? Give a thought to this!

Another Great Best Wine Article

Direct Mail Marketing and Wine Labels - What's Your Big Idea?



Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited Strong's innovative direct mail marketing tactics.


An excerpt:


"Strong developed a marketing strategy that involved direct mail in which he offered to sell wine with a buyer's individual information on the label - 'From the wine cellar of so-and-so,' or 'A gift from such-and-such corporation'."




The program continues to this day, as living testament to its effectiveness.


That story got me thinking about the way we market our products and services in relation to their uniqueness.


For instance:


Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product / service idea first; marketing second)?


Marketing the Remarkable

Rodney Strong took something simple but interesting -- personalized wine labels -- and made it available to his audience. Why was it so popular? Because nobody else was doing it at the time. Rodney gambled on an idea, and it worked. He made something that was remarkable to his customers. Then, all he had left to do was tell them about it (in this case through direct mail), and they asked for it by the thousands!


Here's the idea again:


Come up with a remarkable product or service, and then start telling people about it. Word-of-mouth will take it from there.


How Do You Measure Up?

If you struggle when creating your direct mail message, it might indicate that your product or service could use a shot of "the old remarkable."


Or think of it this way...


If you stripped away all the marketing glitz and set your product on a shelf by itself (or described your service on a plain piece of paper) -- would it seem remarkable? Would it impress members of your target audience? Or, are you relying on your marketing to add the pizzazz?


Instead of struggling to promote something average, dig deep to find the above-average aspect of what you're selling. If there isn't such an aspect ... go back to the drawing board and make one.


* You may republish this article in its entirety as long as you include the byline and author's note. If publishing online, please leave the hyperlinks active.

About the Author


About the Author

Brandon Cornett is the editor of PostcardSmart.com, the Internet's largest website dedicated entirely to direct mail marketing with postcards. For more expert articles on postcard marketing, visit http://www.PostcardSmart.com. For daily direct mail tips, visit http://www.directmailtips.blogspot.com

Best Wine and More

Direct Mail Marketing and Wine Labels - What's Your Big Idea?


Not long ago, I read that well-known California winemaker Rodney Strong had passed away. While recounting his professional career, the article cited S...


Click Here to Read More About Wine ...

Featured Best Wine Items

4 Bottle Copper Wine Chiller


Your guests will be impressed by the beauty of this unique accessory and then delighted by your hospitality when you present a selection of four perfectly chilled wines to them. The center lid lifts off so that the inner chamber can be easily filled with ice. Each bottle rests in its own pocket for fast chilling. Equally at home in formal or relaxed settings. Solid copper and brass design is enhanced by an antique finish. 12'H x 12'W x 8'D.


Price: 159.95 USD




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